Research on Tourism Development of Intangible Cultural Heritage Based on Game Theory and Three-Party Simulation

Authors: Dandan Qi, Jiaxin Liu, Mingliang Li, Jianjun Li

Abstract: Intangible cultural heritage is not only a precious heritage of humans, but also an ancient and vivid historical and cultural tradition, which contains profound cultural values. In the process of development, the development of intangible cultural heritage tourism faces problems such as the inheritors' not actively inheriting, the government's failure to take corresponding incentives and interventions, and the over-development of intangible cultural heritage development enterprises. Starting from the stakeholders participated in the development of non-heritage tourism, this paper constructs three groups of evolutionary game models, studies the strategic evolution path of each subject, and uses simulation experiments to verify. The game results show that the size of the parameters determines the choice of the final strategy, and the strategic choices of the three players are interrelated. Only by taking precise measures from the perspective of different stakeholders, can be the efficiency and reasonable development of intangible cultural heritage tourism resources be achieved and the regional economic development be supported.

Pages: 447-460

DOI: 10.46300/9106.2022.16.55

International Journal of Circuits, Systems and Signal Processing, E-ISSN: 1998-4464, Volume 16, 2022, Art. #55